2021 Video Marketing Trends Part 1
New year, new video marketing trends!
You either have to get on board or go home because the train to marketing success leaves now! First stop: key video marketing trends in 2021!
Video Marketing Trend #1
This year, industry experts predict that customers will spend 100 minutes a day watching online videos. This has grown significantly (by 19%, to be precise) since 2019.
Why?
Well, the internet has content more than your typical television channel and video content is all over social media platforms. You can’t escape it and nobody really wants to.
Are you one of the 99% of video marketers who will continue to use video into 2021? Do you plan on joining the 95% who are set to increase their spend when it comes to video marketing? You should be.
Video Marketing Trend #2
When it comes to video marketing trends in 2021, Facebook sits at the top of the list. With 2.7 billion monthly active users, Facebook welcomes video content with open arms. After all, video posts reach the highest engagement levels of all content on the platform.
Facebook users will view an average of 8 billion videos per day so if your content is engaging and has the potential to go ‘viral’ or gain a significant reach, your business has the potential to end up in front of the eyes of a huge number of viewers. That means an increase in sales and, in turn, revenue – for little to no cost at all.
Video Marketing Trend #3
Let’s chat about videos with hotspots!
The interactive qualities of these videos set them up to be one of the most popular video marketing trends in 2021.
A hotspot is an area on a video where viewers can click, tap, zoom or scroll to find information hidden within the video itself.
Interaction means engagement. Engagement means more time spent watching your videos which means more reach. This type of video marketing strategy puts your products in front of the eyes of more consumers than ever!
Hotspot also allows for multitasking (video-in-video capabilities) which is a HUGE bonus in today’s fast-paced society.
Stay tuned for more as we delve into the latest video marketing trends 2021 has to offer and recommend marketing tips to elevate your strategy to delight your video-loving customers!
